All About: Sundaze

Tucked somewhere between minimal design and max function, SunDaze is making swimwear for women that actually holds up- in and out of the water.

Born from the kind of quiet frustration only female surfers really get (you know the drill: suits that ride up, fade out, or bail mid-set), SunDaze came through with something better: clean lines, solid fits, and no faff.

Design with Purpose

Every piece is built around utility - long surf sessions, actual movement, and a general refusal to compromise on comfort. They use Italian-made Carvico Vita fabric (read: strong, stretchy, and recycled), and every dye is OEKO-TEX® certified, so your suit’s not leaching weird stuff into the ocean.

There’s a key pocket built into the suits - because someone finally thought that through (bonus, we no longer have to worry about our cars being stolen mid surf or swim!) - and the colour ways are refreshingly understated. Think retro tones, vintage florals, earthy neutrals. No giant logos, no neon shouting.

Ethos

This isn’t about seasonal drops or trend-chasing. SunDaze feels more like an old favorite tee: made well, fits right, and sticks around. They lean on small-batch production, eco-conscious materials, and a 1% giveback model that supports ocean and community causes.

Not Just for the Highlight Reel

What stands out is how wearable it all is. The cuts are flattering but not precious. People with real bodies - not just pro athletes - rave about how things fit, stay put, and move with you. Whether you’re paddling out at sunrise or just laying low with a book and a beer, it works.

***

Bottom line? SunDaze is doing the slow fashion thing in a surf world that still moves pretty fast. And that alone is worth paying attention to. Here at 10 Over Surf shop we like to stock products that help save the thing we love the most, the ocean. Shop our Sundaze products online or in-store.