Who & Where: The Roots of Wylder Naturals

Wylder Naturals is a UK-born, Bristol flavoured skincare brand that’s all about keeping it natural, simple, and sustainable. The guy behind it is Joe, and he kicked things off back in 2020, cooking up soaps in his kitchen - just a few bars at a time, tested on mates and fellow nature lovers. What started off as a small batch side hustle quickly caught wind in the community and demand stirred, Joe’s sister (of Oh Nice Designs) joined in to give the bars their illustrated soul, making the packaging as clean as the products inside.

Eventually Joe moved production into a solar-powered facility in Somerset so that the whole making process is now powered by sunshine, not just passion. Everything’s handmade, cruelty-free, vegan and sustainably sourced, even down to the plastic free packaging, it's all good recyclable stuff. 

Joe cooking up that good stuff.

What They Make: Soaps & Shampoo Bars

We’ve just added Wylder Naturals soap bars and shampoo bars to the shop floor and online - and honestly, they’re the perfect mix of performance and planet-friendly. Here’s what makes them so great:

• Triple-milled soap bars: that’s a fancy way of saying they’re denser, longer lasting, and give you a super creamy lather.

• Vegan & cruelty-free: made with 100% natural ingredients. No nasty chemicals, no artificial fragrances, just clean, skin loving stuff.

• A bar for every mood: Whether you’re into bold, foresty vibes or something soft and soothing, there’s a scent that’ll hit the spot. Go rugged with Blue Cedar & Pine (loaded with oats for an exfoliating finish), or detox with the zesty punch of Tea Tree & Eucalyptus powered by charcoal. Feeling zen? Unscented Coconut Milk & Shea Butter is a dream for sensitive skin. And for a tropical twist? Mango & Lime is like a beach day bottled up in soap form.

• Shampoo bars crafted with care: Wylder Naturals shampoo bars are packed with natural oils like coconut and castor, plus nourishing butters such as shea and cocoa. They have a gentle pH that cleanses without stripping your scalp, helping to tame, balance, and nourish your hair for a soft, healthy finish.
  

Why This Product Resonates With Our Surf Shop

Because let’s face it: surf + sustainability = survival of our beaches and waves.

• Plastic-Free Packaging: No single-use plastic packaging on their bars. That’s one less bottle washing up on the beach.

• Powered by sunshine: Wylder Naturals make all their bars in a solar-powered facility down in Somerset. It’s not just a nice idea - it’s a real shift toward low-impact production, keeping their carbon footprint as light as their packaging.

• Small Batch, Local Ingredients: Means less waste, more care in production, and support for local supply chains. 

• Soap that gives back to the wild - Every time you buy a Wylder Naturals product, you’re helping fund rewilding projects across Great Britain through their partnership with Wilderkind. That means more wildflowers, more birdsongs and more biodiversity - all backed by your bathroom routine. Nature wins, you smell great. Everyone’s happy.
  

• Ideal for Surfers: Salt, sun, sand - these elements demand skincare that’s gentle and cleansing without harsh chemicals that strip your hair or dry out your skin. These bars deliver that.

How to Get the Best Out of Your Bar

• Keep your bar dry between uses – After you wash, pop your soap or shampoo bar somewhere it can drain properly (not sitting in a puddle). It’ll last way longer.

• Using the shampoo bar – Wet your hair, then either rub the bar between your hands to create a lather, or apply it straight to your hair. Massage it in like regular shampoo, then rinse well.

• First time using a shampoo bar? Your hair might need a wash or two to adjust - totally normal! No weird chemicals here, just plant-powered magic.

• Quick tip: Use a soap dish with drainage or a rack to keep your bar fresh and firm.  Soggy soap = sad soap.

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We’re really proud to stock Wylder Naturals - a brand that aligns with everything we care about: coastal living, respect for nature, and simple products that actually work. Whether you’ve been out in the sea, on the trail, or just braving the elements, Wylder’s bars are a simple, effective way to rinse off and reset. Thoughtfully made, great smelling, and sustainably packaged - everything you want, nothing you don’t.