10 Over Surf Shop Blog

If you’ve ever trimmed down the line, toes over, feeling your board glide like it’s on rails - you know how much your longboard fin matters. And when it comes to quality, heritage, and that buttery Santa Cruz craftsmanship, Rainbow Fin Company is as legit as they come. Founded in 1968, Rainbow Fins has been shaping the way surfers ride for over 50 years, creating fins for legends like Gerry...

Tucked somewhere between minimal design and max function, SunDaze is making swimwear for women that actually holds up - in and out of the water.

Born from the kind of quiet frustration only female surfers really get (you know the drill: suits that ride up, fade out, or bail mid-set - whoops), SunDaze came through with something better: clean lines, solid fits, and no faff.

We are proud to stock sustainable products that work well for our women in surf.

Wylder Naturals: Clean, Simple, and Sustainable Skincare from the UK Coast

Started in Bristol by Joe in 2020, Wylder Naturals makes natural, handmade soaps and shampoo bars with bold scents and nourishing ingredients. Made in a solar-powered facility with plastic-free packaging, their products are perfect for surf and outdoor lifestyles.

Plus, every purchase supports rewilding projects across Great Britain, helping nature thrive. We’re stoked to bring these bars to our shop - simple, effective, and made with respect for the wild.

Surf tested and ocean approved - we put Greenfix’s all natural wax to the test.
This eco-conscious French brand stands out with a rare offering: a dedicated base coat designed for serious grip and long lasting performance. Our in-house brand director Jason Lock hit the water with the Greenfix base coat and Cool Water wax to see how it holds up in real conditions. Read on for his honest take, surf session insights, and whether Greenfix should be your new go-to wax.